BAUER Brand Style Guide

In 2022, BAUER revealed their new logo along with launching their first ever Brand Campaign. It was a year with a lot of visual change for the brand, so it was time for a new and improved Brand Style Guide. I was tasked with concepting, designing, and developing the fully updated Brand Style Guide, which is meant to encapsulate the new face of the brand. The concept behind the new brand guide is all about storytelling with a strong focus on photography and minimalism, speaking to the brand’s premium quality. Along with designing the book, I also created and wrote out the rules and guidelines.